The way people consume content online has changed – people’s expectations are of content provided in bite-sized blocks, fast! And in an endless scroll-fest of a mobile phone, users have limited time and focus, so to grab their attention video is an excellent tool.
Compared to the traditional type of content, 85% of messages retained were content in a video format. Video increases conversions and sales by up to 80%, Video ads have a far higher reach than regular image or text ads. The statistics showing how videos are favourable to your social media presence are endless, they are truly irreplaceable.
As a business owner or marketer, you can utilize video to your advantage throughout the entire customer buying journey  – getting your product or service in front of a larger audience. Until recently video was only available to larger businesses with higher budgets.

Today though, even a solopreneur like myself can produce high-quality videos without huge costs or time spent.