Customer Relationship Management course enables entrepreneurs, solopreneurs and wannapreneurs to deeply understand how CRM software leads to automation and business growth. The course has been designed to deliver world-class information in easy to understand Hindi language.
Key Outcomes of the Course:
Learn how to ready your business for digital transformation
Learn what are the benefits of a CRM Software
Learn what is the difference between a CRM and an ERP software
Learn how to make funnels & automated triggers
Learn how to assess the need for CRM Implementation
Learn how to do customer segmentation
Learn how to increase sales by implementing CRM
Learn how to select the right CRM Vendor
Learn what are the reasons of CRM implementation failure
Learn how to implement CRM and avoid failure
Learn how to measure CRM performance
And many more
Syllabus
1. Introduction 2. Digital Transformation 3. CRM Software – Part 1 4. CRM Software – Part 2 5. CRM V/s ERP – Part 1 6. CRM V/s ERP – Part 2 7. Funnels & Triggers – Part 1 8. Funnels & Triggers – Part 2 9. CRM Implementation – Checklist 10. Customer Segmentation – Part 1 11. Customer Segmentation – Part 2 12. Methods to Increase Sales 13. CRM V/S Marketing Automation Software 14. World-Class Customer Service 15. Inter-team Collaboration 16. Traditional CRM V/S Social CRM 17. CRM for E-commerce 18. CRM Vendor 19. Top 5 CRM – Comparison 20. 25 Reasons of CRM Failure 21. CRM Implementation – 10 Steps 22. CRM Performance 23. CRM Adoption Training 24. Case Study 1: Logistics Company 25. Case Study 2: Jewellery Showroom 26. Summary
